Redesigning How Industry Experiences Universities

Australia’s innovation system is entering a defining decade—and the opportunity in front of us is far more optimistic than much of the public debate suggests. The challenge is not a lack of research excellence, nor a shortage of industry investment. It is how these two strengths connect, because the way industry experiences universities has not kept pace with how modern innovation operates.

The redesign required is not about changing what universities are but rather modernising how they work with industry.A university built for effective industry engagement looks different not in its mission, but in its operating model. It offers a clear front door for engagement, streamlined contracting and initiation processes, cross-functional teams that bridge academic and commercial worlds, and research capability presented in ways industry can easily navigate. Most importantly, it strengthens—rather than competes with—the core academic mission.

This lens helps reframe Australia’s innovation challenge. What we are facing is not a funding problem or a capability gap. It is a solvable design challenge—and one with significant upside.

A System Investing at Scale, with Untapped Potential

Australian industry is already investing heavily in research and development. In FY23, businesses claimed $16.2 billion through the R&D Tax Incentive across nearly 13,000 companies. These investments are concentrated in sectors closely aligned to university expertise, including biotechnology,scientific services, advanced manufacturing, clean energy and digital systems.

Yet universities captured only $540 million of this activity as Category3 research income from Australian for-profit organisations—around 3% of total industry R&D expenditure. This gap does not reflect weak demand or limited capability. It reflects how difficult it can be for industry investment to flow smoothly into university environments.

The Registered Research Service Provider (RSP) data reinforces this point. Universities account for approximately 23% of all RSPs, yet attract a disproportionately small share of industry R&D expenditure. Commercial RSPs continue to grow because their models prioritise speed, clarity and accessibility—precisely the areas where universities can modernise without compromising academic integrity.

The positive signal is clear: industry is active, confident and investing. The opportunity lies in making universities easier to engage with.

Patent Signals: Capability Is Not the Constraint

Patent data reveals a significant concentration of innovation activity offshore. In 2023, 91.5% of patent applications in Australia were filed by overseas organisations, raising questions about how effectively domestic research is being converted into Australian-owned intellectual property.

Encouragingly, domestic patent activity is growing in high-value sectors aligned with national priorities. Biotechnology filings increased by 31.7%,with strong growth also seen in clean energy, semiconductors and electric vehicles. These are precisely the industries where stronger university–industry pipelines can convert research strength into sustained economic and sovereign benefit to Australia.

The capability is there. The challenge is ensuring that research translation pathways are sufficiently connected, visible and well supported.

Friction Is the Constraint—and It Is Fixable

Consistently, the barrier to stronger collaboration is not intent. It is experience.

Industry often encounters unclear entry points, slow contracting processes and difficulty navigating complex institutional structures.Universities, meanwhile, operate within governance frameworks designed for assurance rather than speed. When these systems meet, friction emerges—and engagement stalls.

This is where redesign matters. Universities that offer a clear and accessible front door, predictable contracting timelines, cross-functional engagement teams and clearly articulated capability make it easier for industry to say yes. These changes do not dilute academic values. They remove unnecessary friction so that collaboration can begin earlier and grow faster.

Research Strategies Australia has seen this effect directly. Through targeted strategic realignment and redesigned industry engagement structures,one institution attracted $350 million, securing the next decade of research activity. Industry responded once pathways were clear and confidence was established.

The Scale of the Opportunity

The upside of better alignment is substantial and measurable.

If universities increased their share of industry R&D from Australian for-profit organisations from 3% to 5%, Category 3 income would rise from $540 million to approximately $810 million—an additional $270 million every year.

At 10%, Category 3 income would reach around $1.62 billion, adding more than $1 billion annually to the sector.

At 20%, it would exceed $3.2 billion, generating roughly $2.7 billion in new research activity.

These gains do not rely on new funding programs or major policy reform. They come from improving how existing investment flows through the system.

Potential uplift in university research income from Australian industry R&D
Category 3 research income (Australian for-profit organisations) Indicative additional funding to the higher education sector
3%* $540 million**
5% $810 million $270 million
10% $1.62 billion $1.08 billion
20% $3.24 billion $2.70 billion
* % of total R&D expenditure ($16.2b) Australian companies claimed through the R&D Tax Incentive (FY23): Australian Tax Office R&D tax incentive transparency reports (ato.gov.au)
**Amount reported by Australian Universities as research income received from Australian for-profit organisations over 2022 & 2023 (divided by two for an indicative amount over a financial year): Higher Education Research & Development Income time series (education.gov.au)
All modelling is indicative only and based on FY23 data available.

A More Connected System Benefits Everyone

A university redesigned for industry engagement does not become a different kind of institution. It becomes a more connected, more accessible and more ambitious version of itself.

Stronger connections accelerate technology development, support domestic IP generation, strengthen workforce pathways, and enhance national resilience.Industry gains access to deep capability and infrastructure. Universities gain diversification, relevance and sustainability. Australia gains a more sovereign and competitive innovation system.

This is not about shifting universities away from public good. It is about reinforcing that mission by ensuring research capability is fully connected to the economy it serves.

Insights

Australia’s innovation challenge is not about inventing new capability,but redesigning how existing capability is accessed.

Universities currently capture only 3% of industry R&D expenditure from Australian for-profit organisations, despite strong alignment between industry demand and research expertise.

Universities make up approximately 23% of Registered Research Service Providers, yet attract a disproportionately small share of industry R&D expenditure.

Over 90% of patent filings are made by overseas organisations,highlighting the opportunity to strengthen domestic translation and scale-up.

Even modest increases in industry R&D capture—5%, 10% or more—would return hundreds of millions, and potentially billions, to the academic research sector each year.

Real-world examples show that when strategic direction and engagement models are redesigned, industry investment follows quickly.

The coming decade is not about changing what universities are. It is about modernising how industry experiences them—and unlocking the full potential of Australia’s innovation system.

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